US & Canada
19 September 2014
Last updated at 10:40 ET
The website asks young people to pledge to stop sexual assault
The US estimates one in five women are sexually assaulted while in university.
Among the partners in the campaign is the US collegiate athletic association and several major media firms.
In an advert unveiled online on Friday before a White House event, actor Jon Hamm, actress Kerry Washington, musician Questlove, basketball star Kevin Love and others urge viewers to intervene in situations that could lead to assault.
They ask viewers to make sure friends get home safe and not to blame victims of sexual assault.
On the campaign's website, readers are asked for their name, email and post code as they pledge "not to be a bystander to the problem, but to be a part of the solution".
The information is collected by Generation Progress, the youth arm of the liberal Center for American Progress, which has close ties to the White House.
The message is largely targeted at men, the White House says, because research suggests men are often to reluctant to speak out against violence against women because they think other men accept it.
The advert and anti-assault messages will appear at arenas during National Collegiate Athletic Association (NCAA) championship sport events.
Johns Hopkins University is among the universities under federal investigation for their handling of sex assault cases
Harvard students adorned their graduation caps with red tape in protest of the university's sexual assault policies
The campaign will also be promoted on the websites associated
with younger people, including pop, hip-hop and country music channels.
Major video game publisher Electronic Arts will also encourage users to sign up for the campaign's pledge through its online platforms.
The campaign is a result of a task force launched by the White House in January.
The US Department of Education has named dozens of colleges and universities under investigation for mishandling of sexual assault cases.
by Melissa Gruz and Biodun Iginla, BBC News
The website asks young people to pledge to stop sexual assault
Celebrities
and musicians are among those joining the White House in a public drive
to prevent sexual assault on US university campuses.
The "It's On Us" campaign is aimed at encouraging young men
to intervene when they witness situations that could lead to a sexual
assault.The US estimates one in five women are sexually assaulted while in university.
Among the partners in the campaign is the US collegiate athletic association and several major media firms.
In an advert unveiled online on Friday before a White House event, actor Jon Hamm, actress Kerry Washington, musician Questlove, basketball star Kevin Love and others urge viewers to intervene in situations that could lead to assault.
Julia Dixon has filed a complaint against her university for the way it handled her sexual assault case.
On the campaign's website, readers are asked for their name, email and post code as they pledge "not to be a bystander to the problem, but to be a part of the solution".
The information is collected by Generation Progress, the youth arm of the liberal Center for American Progress, which has close ties to the White House.
The message is largely targeted at men, the White House says, because research suggests men are often to reluctant to speak out against violence against women because they think other men accept it.
The advert and anti-assault messages will appear at arenas during National Collegiate Athletic Association (NCAA) championship sport events.
Johns Hopkins University is among the universities under federal investigation for their handling of sex assault cases
Harvard students adorned their graduation caps with red tape in protest of the university's sexual assault policies
Major video game publisher Electronic Arts will also encourage users to sign up for the campaign's pledge through its online platforms.
The campaign is a result of a task force launched by the White House in January.
The US Department of Education has named dozens of colleges and universities under investigation for mishandling of sexual assault cases.
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