Fifa president Sepp Blatter has
condemned the "action of individuals" for bringing "shame and
humiliation" on football in a corruption scandal.
But he said that
although many held him "ultimately responsible" for the football
community, he could "not monitor everyone all of the time".
He was speaking at the opening of Fifa's congress, a day after seven top officials were held in a US inquiry.
Mr Blatter has faced calls to quit but is seeking re-election on Friday.
Many of Fifa's major sponsors have expressed concern over twin corruption investigations by both the US and Swiss authorities.
'Dragged through the mud'
Speaking
at the opening ceremony of the Fifa congress in Zurich, Mr Blatter said
the events of the week had "cast a long shadow over football".
In his first public appearance since the scandal broke, he said: "The
actions of individuals bring shame and humiliation on football and
demand action and change from us all. Analysis: BBC's Imogen Foulkes in Zurich
An
astonishing speech from Sepp Blatter: 17 years as Fifa president but
when it comes to corruption he cannot "monitor everyone all the time".
He
did say the allegations had brought "shame and humiliation" (words,
cynics might say, that are not normally in his vocabulary) to football,
but he did not mention the fact that a great many people, from David
Cameron to Uefa boss Michel Platini have called on him to resign.
Instead
he addressed the future, secure in his own personal conviction that he
has a future in Fifa. It was time to change, "for football, for the
world, for peace". Then he swept out again, to the strains of the Fifa
anthem. On Friday, he stands for re-election. And he's likely to win. Why so long for Swiss Fifa probe? Football fans' reactions "We cannot allow the reputation of football and Fifa to be dragged through the mud and it has to stop here and now.
"Many people hold me ultimately responsible for the... global
football community... I cannot monitor everyone all of the time. If
people want to do wrong they will also try to hide it."
But he
added: "It must fall to me to bear the responsibility for the reputation
and well-being of our organisation and to find a way forward to fix
things."
Mr Blatter admitted the "next few months will not be easy
- I am sure bad news will follow" but that with Friday's vote, "we have
the opportunity to begin on what will be a long and difficult road to
rebuilding trust".
Mr Blatter had faced calls to resign, including from UK PM David Cameron and the head of European football's governing body Uefa, Michel Platini.
Mr Platini had earlier taken part in an emergency meeting with other Fifa confederation heads and Mr Blatter.
Mr
Platini said he had asked Mr Blatter "as a friend" to resign, saying:
"I have had enough - enough is enough, too much is too much."
The
president refused, and the other confederations agreed with him that
Friday's vote, in which Mr Blatter is seeking a fifth term, should go
ahead.
Uefa will back Jordan's Prince Ali bin al-Hussein, Mr Blatter's only challenger.
Mr
Platini said that if Mr Blatter won, Uefa could hold an extraordinary
meeting in Berlin at the time of the Champions League final.
When asked if this could include withdrawing from Fifa competitions, Mr Platini said: "We will raise all possibilities."
Britain's David Gill said he would not take up his post on Fifa's executive committee if Mr Blatter were re-elected.
Swiss investigation
Some
of the 14 people indicted on Wednesday in the US investigation are
accused of receiving bribes to influence the outcome of bids to stage
football tournaments, such as the 2010 World Cup in South Africa and the
2016 Copa America in the US.
South African government officials have denied the claim.
Fifa on Wednesday provisionally banned from football-related activity 11 of the 14 people charged in the US. On Thursday it added another, Aaron Davidson.
Fifa's major sponsors Coca-Cola, Visa, Adidas, McDonald's, Hyundai Motor and Budweiser are pressing Fifa to take immediate action to restore its reputation.
Swiss
prosecutors plan to interview 10 Fifa executive committee members as
part of a separate investigation into the bidding process for the World
Cup tournaments in 2018 in Russia and 2022 in Qatar.
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